stay green, keep growing

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Project 2

A new name, A new feel

A thriving community of people who are improving and expanding their skills.

This project is currently a work in progress, and will be updated in time.

client

Smartr

Timeline

Nov. 2018 - Feb. 2019

challenge

Develop a visual identity system, tone of voice, and brand strategy.

practice

  • Naming

  • Creative direction

  • Brand Strategy

tools

  • Illustrator

  • Live Surface Context

  • Sketch

 

Visual Identity

smartr-logohi res.jpg
smartr-logo-original.png
smartr-logo-original-white.png
smartr-logo-black.png
smartr-logo-white.png
 
Notepad concept  Brand stands strong along bottom, while encouraging phrases that align with the word 'smarter’ spans across the majority of the notebook.

Notepad concept Brand stands strong along bottom, while encouraging phrases that align with the word 'smarter’ spans across the majority of the notebook.

Scribbles